In 2020, many companies around the world were forced to adjust their work to quarantine conditions. Based on the data of the Sensor Tower research company, we can draw some conclusions about how the trends and user demand in the world of mobile development have changed. Take a look at these awesome mobile app development ideas for 2021.
1) Online Shopping
In March 2020, there was a sharp increase in downloads of online shopping apps in the US and UK. In just a few weeks, the number of app downloads for retailers such as Tesco Groceries, Amazon Shopping, Sainsbury’s Groceries, and others gained their peak. In one week, the number of app installs of Mercadona, a Spanish grocery chain, grew by 193%, and demand continued to increase over the next week. In Italy, the same happened with the Supermercato24, EasyCoop, and Esselunga OnLine platforms.
Then, these indicators began to decline, however, a new type of client appeared on the world market. Such customers shop online, use the pickup and delivery services as they understand the advantages of this method. Fortunately, there are companies like Beetroot AB that can help businesses with the development of mobile apps.
2) Taxi and Transportation
Since many people were locked up at home and were able only to do sports and visit grocery stores, taxi apps were going through the worst times. In the UK, the downloads of Uber, Ola, and Bolt dropped almost twice. However, when Uber activated Uber Eats, installs increased by about 40%. The same happened to the Spanish and Italian markets.
However, as soon as the quarantine measures are fully eliminated, there will be a sharp increase in traveling because many people are missing it very much. International flights, taxi services, and transportation will be at the peak of popularity, so various travel guides and online ticket services will be also in demand.
3) Entertainment & Efficiency
Since many people were bored during the lockdown, they want to get extra entertainment, physical activity, and self-development. In March, the demand for entertainment apps (such as Netflix, Disney+, and Twitch) increased by 28% compared to February, which is 132 million downloads. Here are some other interesting figures to take into account:
- The number of downloads in the Books category has increased by 21%;
- In the Music category, downloads grew by 13%;
- The fastest-growing category was News (+66%);
- Health&Fitness downloads increased to 46%;
- Personal productivity apps grew to 38%.
Perhaps, in 2021, motivational applications will receive their second lives. An app that is a combination of a reminder and motivator for completing personal health tasks, such as exercise, meditation, medication, and others will be in demand. Also, personal assistants that track medical records, clinic visits, medical history, check-ups, and more will be of great attention.
4) Mobile Games
During the pandemic year, the download statistics for the Games category broke historical records. The number of downloads increased by almost 20%. For comparison, the statistics for 2019 showed that the growth in demand for mobile games did not exceed 9%.
Even though users make in-game purchases not as often as they download them, the revenues of game companies grew by 12%. In February-March 2019, user expenses were $605.8 million, which is 22% less than in 2020.
Probably, the state of play in the gambling industry has also stimulated many customers to move online. Therefore, many land-based casinos were forced to pay more attention to online gambling, where mobile apps play a crucial role. We believe that investing in this sphere in 2021 can bring significant revenue as well.
5) Lifestyle
The trend for chatbots is becoming more and more popular thanks to improvements in machine learning technologies that allow these apps to become smarter, more efficient, and more accessible to users 24/7.
Besides, GPS car parking apps can be an interesting idea. In large megapolises, it is hard to find parking spots, but with a GPS-based app, users can quickly and efficiently find nearby parking lots during peak hours.
Conclusion
2020 has become one of the most difficult years. Most likely, people will retain those new user habits that they have acquired over the last year. Most of them have already got used to mobile platforms that make their lives much easier. With the demand for growing mobility, apps will become even more important in everyday life than ever before.
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