Whether it’s everyone’s busy schedule or the thriving of healthy fast food options, ordering in is becoming more popular than ever. Offering delivery services can increase your restaurant’s sales and help you earn double the regular monthly profit. This is because there are just as many people that prefer not to cook at home as there are in public restaurants. Having delivery services will increase your restaurant’s coverage and revenue, so it’s definitely a service you need to consider for your business to grow. If you are wondering how you can increase your restaurant’s delivery orders, this article walks you through the strategies you can follow to increase delivery sales.
Offer An Online Ordering Platform
You must have noticed how many big names in the fast-food industry have created online ordering forms on their websites to provide their customers with easier ways of ordering food. Online transactions are much easier for the average customer than ordering food on the phone or by going to the restaurant. By offering online ordering systems or partnering with websites that provide the service, you allow your customers to reach your restaurant and order food at any time without having to call the restaurant or leaving their homes. Online menus and ordering options also notify your customers of new offers and prices, giving them the freedom of choosing between hundreds of meal options at any time. Customers can pay for their orders online with credit cards and the best part is that order mistakes are near impossible, unlike phone call delivery orders which might cause mistakes.
Design An App for Your Restaurant
Customers will always look for the most convenient options. As a complementary strategy to creating an online ordering system, you should consider creating an app that your customers can use to place their orders, enter addresses, and pay. This will create an even easier portal for your customers to choose their meals and place orders without making a phone call. The more you facilitate the ordering process of your restaurant, the more delivery orders you will receive. When customers pay for their orders through delivery apps, they get to save their credit card details and use them for future deliveries. They also get to order their same favorite meals every time by saving them on the app. As a restaurant owner, you get to control the promos and discounts that you display by updating the app; just make sure that your app doesn’t have errors or glitches. This can drive customers away and make them stop using your app.
Utilize SMS Services
Through the power of SMS services, you can engage with your customers and notify them of exclusive offers to increase your delivery sales. You might want your customers to see the new updates you made to your restaurant’s menu; maybe you added a few extra items or changed the price of some of your famous meals. The marketing experts over at messente.com/resources/guides/sms-marketing state that now is the best time to implement SMS into your marketing strategies. People would rather receive their information via text messages than any other form of communication. This means that sending them promos and offers through text messages will be a very effective way of increasing delivery orders and overall sales.
You will also be able to retain old customers by sending them notifications and reminders to encourage them to use the app or make online orders. One of the most successful techniques big names in the food industry utilize is sending automated surveys to their customers after they make an order to gauge their satisfaction with the service and collect feedback. This allows restaurants to know the level of their service and food quality and increase their customer engagement. You’d be surprised how well this strategy can work.
Offer Discounts and Special Prices
Making your customers feel special is the key to increasing sales. Doing this by giving them special prices and offering considerate discounts will ensure you have loyal customers who will choose your brand over any other. Use your text messaging services and digital portals to notify your customers of new discounts and promos. This will keep your buyers updated and let them know when to find the best offers from your restaurant.
It’s advised to use bicycles for delivering orders to your customers. Bicycles are more flexible in moving in crowded streets, can’t be delayed by traffic, and will help you deliver your meals faster to your customers. They can also be parked anywhere, unlike vehicles or motorcycles. You can hire a specialized delivery team for your restaurant so that you guarantee that you have the fastest delivery options compared to the competition in the industry. Increasing a restaurant’s delivery sales starts by offering customers convenience, and you’ll see your business grow in no time.
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